All along, New Year’s Day, Spring Festival is the peak season for home appliance sales, major manufacturers are facing “ending the start” bi-directional pressure, often in the end of this period to engage in promotional efforts to attract consumers, thereby enhancing sales.
But this year, “style mutation”, consumers do not want to discount, but found that air conditioning, television, water heaters, refrigerators and other appliances are in the price! What is the situation?
December 26, the United States issued a notice of air-conditioning prices, a price will rise 50 to 200 per month. Daily Economic News (micro-signal: nbdnews) reporter noted that the recent price increases or intend to price not only the US air-conditioning:
Gree air-conditioning in the “double twelve” after the end of the announced air-conditioning price since December 19 each rose 50 to 100 per month;
CHIGO air conditioning notice from December air-conditioning prices rose 2% in January and then up 2%.
Hitachi home central air conditioning notice from January 1, 2017 implementation of price adjustment, an average increase of 10%.
TV also prices! According to CCTV Finance reported earlier:
In Shenzhen, a home appliance stores, some TV products quietly increased the sales price, the previous 32-inch TV brand prices in less than 1,000 yuan, and now basically more than 1,000 yuan more than the mainstream price of 1100-1200 yuan, Or about 10% to 20%. Some well-known color TV brands have adjusted the price of various models, most of the price adjustment focused on small size color TV.
Reporter noted that recently, as the music TV announced this year’s second price increases, will 40-inch, 43-inch, 50-inch, 55-inch models of each part of the price increase again. 100 yuan, 65-inch models each part of the price increase of 300 yuan, while the last price increase is in September, some TV up 100 to 200 yuan.
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